An online interview is an online research method conducted using computer-mediated communication, such as instant messaging, email, or video.
One-on-One Interviews Recruiting
A common qualitative research tool, one-on-one interviews are exactly what they sound like – in-depth interviews conducted one-on-one between an individual respondent and a professional qualitative researcher.
Mock Juries Recruiting
A mock jury is a group of people assembled to hear a legal case and respond to it, in a “trial” which does not have legal ramifications.
Taste Tests Recruiting
A taste test is a tool used to gather information about the flavor of a food or product.
Focus Groups Recruiting
A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging.