A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members.
An online interview is an online research method conducted using computer-mediated communication, such as skype, email, or video. Online interviews require different ethical considerations, sampling and rapport than practices found in traditional face-to-face interviews.
One on one interviews
A common qualitative research tool, one-on-one interviews are exactly what they sound like – in-depth interviews conducted one-on-one between an individual respondent and a professional qualitative researcher.
A taste test is a tool used to gather information about the flavor of a food or product. It may be used by a company to ensure consistency, a manufacturer developing a new product, or a group which is trying to prove a point about the differences, or lack thereof, between two products.