Focus groups

A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members.

Online interviews

An online interview is an online research method conducted using computer-mediated communication, such as skype, email, or video. Online interviews require different ethical considerations, sampling and rapport than practices found in traditional face-to-face interviews.

One on one interviews

A common qualitative research tool, one-on-one interviews are exactly what they sound like – in-depth interviews conducted one-on-one between an individual respondent and a professional qualitative researcher.

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Taste tests

A taste test is a tool used to gather information about the flavor of a food or product. It may be used by a company to ensure consistency, a manufacturer developing a new product, or a group which is trying to prove a point about the differences, or lack thereof, between two products.